Website checks and AI business facts
Website audit and Search Console: different data sources
A public website check can read pages but does not provide private search data. Clicks, impressions and search queries need an authorised source. Missing access should appear as missing data rather than zero traffic.
Understand the task
Structural findings are useful without a Google connection. Determining which queries display a particular page needs other information. Search Console reports search performance under its own methodology; it is not a measure of all visits, revenue or AI-answer mentions.
Prepare these inputs
- Public page URL and actual audit observations.
- The customer’s authorised property and selected period if connected.
- Clear source labels for each metric.
A practical workflow
- Separate public observations from private measurements in the report.
- If using a Google connection, check that the correct property matches the website and actual data has loaded.
- Show period, filters and missing data. Keep recommendations separate from measured results.
Worked example, not a customer case
An illustrative example
Illustrative example: a page lacks a descriptive title, which a public check can observe. Its impressions in Denmark cannot be inferred from the title. Those require relevant search data with country and period selection, displayed only after actual retrieval.
Test failures and exceptions
| Test input | Expected outcome |
|---|---|
| The customer signs in but selects no property. | Show incomplete connection rather than loaded data. |
| API retrieval fails. | Show failure or unavailable data rather than zeros. |
Evaluate whether it helps
Check that metrics trace to a property, period and actual retrieval. Do not replace missing customer data with generated estimates. Keep periods and filters consistent when comparing performance.
Next step: For every figure ask: which source, period and actual observation support it?
Sources and scope
Examples are editorial exercises using fictional information. They do not describe completed customer tests or activated integrations. The authority source below provides AI and data background rather than approval of the exercise.
Want to clarify your own workflow?
Bring one task and a non-sensitive example. Scope, price and timing are agreed individually before work. Reading a guide activates no customer messages or system actions.
Describe your task